LE
$28,550Base MSRP¹
NEW 2026 TOYOTAGO FURTHER.
New 2026 Toyota Prius
GO FURTHER.
FEEL DIFFERENT.
Explore an electrified perspective on the roads you know.
NEAR ALBUQUERQUE, NM · LOCATED IN SANTA FENew MexicoDrives Toyota.
STARTING MSRP¹$28,550YOUR NEXT CHAPTER STARTS HERE.
SANTA FE
SHOWROOM ALBUQUERQUE
DRIVERS A BRIGHTER
TOMORROW
SHOWROOM ALBUQUERQUE
DRIVERS A BRIGHTER
TOMORROW
HybridPowertrain family
57/56Up to est. city/hwy MPG¹
UP TO 5Seats · configuration dependent¹
Safety Sense 3.0Know your vehicle’s systems
NEW 2026 TOYOTA PRIUS
FIND YOUR PERSONALITY.
Distinctive styles. Different details. One that feels like you.
XLE
$31,995Base MSRP¹
Nightshade Edition
$32,800Base MSRP¹
Limited
$35,565Base MSRP¹
Illustrative configurations. Trim availability, equipment and pricing vary. Confirm your exact vehicle with the dealer.
LOOK CLOSER. FEEL THE DIFFERENCE.
DESIGNED TO DRAW YOU IN.
Performance
Impressive Power
Explore the powertrain details that shape the feel of your next Toyota.
Performance
Dynamic Handling
A detail worth experiencing in person. Explore the configuration that feels right for you.
Capability
Hybrid Efficiency
Explore the powertrain details that shape the feel of your next Toyota.
Capability
60/40 Split Fold-Down Rear Seats
Settle in. Thoughtful seating details bring a more personal feel to every drive.
Available features and illustrative equipment shown. Features vary by trim and options; ask about your preferred vehicle.
Limited AWD interior shown in Gradient Black SofTex® trim. Options shown.FROM YOUR FIRST LOOK TO YOUR NEXT DRIVE.THIS IS WHERE
THIS IS WHERE
IT GETS PERSONAL.
Make everyday life feel a little more extraordinary. Experience the Prius for yourself—explore the cabin, find your driving position, and picture the roads ahead.
5Up to seats¹
57/56Up to est. city/hwy MPG¹
2026Your next model year
CONFIDENCE FOR THE ROAD AHEADMORE AWARE.
MORE AWARE.
MORE CONNECTED.
Toyota Safety Sense 3.0 is part of the model information Toyota publishes for this vehicle. Explore operating conditions and limitations with your Toyota specialist.
Explore Toyota safety detailsToyota Safety Sense 3.0
Know the features.
Understand the limits.
Drive attentively.
CONNECTED TO WHAT MOVES YOU.YOUR WORLD.
YOUR WORLD.
WITHIN REACH.
Explore Prius technology that makes the cabin feel like your space—from driving information to compatible devices and entertainment.
TECHNOLOGY / 01
Advanced Park
Make close-quarter maneuvering part of your test drive. Explore the parking support listed for this model and ask the team to demonstrate its alerts, camera views, or assistance. Functions vary by system and configuration.
Explore on Toyota
TECHNOLOGY / 02
Illumination Notification
Get to know this detail before choosing your Toyota. Ask our team how it works on your preferred configuration and compare the exact equipment, options and requirements in Toyota’s model information.
Explore on Toyota
TECHNOLOGY / 03
Navigation System
Explore guidance for the journeys ahead. Ask about the navigation and connected assistance available for your vehicle. Connected functions may require an active trial or subscription, a compatible device and network coverage.
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TECHNOLOGY / 04
Qi Wireless Charging and USB Ports
Keep everyday devices ready for the road. Compare the listed charging equipment, port locations and compatible wireless charging options. Device fit, compatibility and charging performance can vary.
Explore on Toyota
TECHNOLOGY / 05
Digital Gauge Cluster
Put useful driving information where it is easy to see. Explore the model’s instrument display, available layouts and head-up display equipment with the team, and choose the configuration that suits your routine.
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TECHNOLOGY / 06
12.3-In. Toyota Audio Multimedia Touchscreen
Your cabin’s central connection point. Explore audio, compatible phone integration and vehicle settings through Toyota’s multimedia interface. Screen size, connected features and equipment depend on the configuration you choose.
Explore on Toyota
TECHNOLOGY / 07
JBL® Premium Audio System
Give every drive its own soundtrack. Explore the audio upgrade listed for this model and hear it in person. Speaker count and audio equipment vary, so confirm the system on your preferred vehicle.
Explore on Toyota
TECHNOLOGY / 08
Wireless Apple CarPlay®
Bring familiar iPhone experiences into the cabin. Compatible Apple CarPlay features let you access supported directions, audio and communications through the vehicle interface. Device compatibility and connection requirements apply.
Explore on ToyotaEquipment and availability vary by model, trim and options. Photos may show optional equipment or manufacturer simulations. Connected features can require compatible devices, network coverage and active trials or subscriptions. Confirm the equipment and terms for your exact vehicle.
The best way to find your fit? Experience the cabin for yourself.
AWARENESS. ASSISTANCE. EVERYDAY CONFIDENCE.MORE CONFIDENCE.
MORE CONFIDENCE.
EVERY MILE.
Explore Prius safety and driver assistance, then get familiar with the equipment on your chosen vehicle.
SAFETY / 01
Panoramic View Monitor
A broader view of the space around you. Explore the camera perspectives available for this model when parking or maneuvering. Camera images supplement your own checks and cannot show every obstacle.
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SAFETY / 02
Blind Spot Monitor With Rear Cross-Traffic Alert
More awareness beside and behind you. Blind Spot Monitor helps alert you to vehicles in monitored adjacent areas. Where included, Rear Cross-Traffic Alert adds alerts for detected cross traffic while backing up.
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SAFETY / 03
Safe Exit Alert
Before a door opens, a little extra awareness. Safe Exit Alert can warn of certain vehicles or cyclists approaching from behind, helping occupants check their surroundings before stepping out.
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SAFETY / 04
Pre-Collision System With Pedestrian Detection
A second layer of awareness ahead. This system is designed to detect certain potential frontal collisions, warn the driver, and provide braking assistance in specific conditions.
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SAFETY / 05
Full-Speed Range Dynamic Radar Cruise Control
Set your preferred cruising speed and following distance. Radar cruise control can adjust vehicle speed to help maintain a gap from a detected vehicle ahead, within its operating limits.
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SAFETY / 06
Lane Departure Alert With Steering Assist
Extra awareness when your path begins to drift. Lane Departure Alert can warn of an unintended departure from a detected lane; steering assistance may provide a gentle correction in qualifying conditions.
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SAFETY / 07
Lane Tracing Assist
Support for staying centered. Lane Tracing Assist uses detected lane markings or a preceding vehicle to help guide the vehicle within its lane when the required operating conditions are met.
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SAFETY / 08
Integrated Backup Camera
Get to know this detail before choosing your Toyota. Ask our team how it works on your preferred configuration and compare the exact equipment, options and requirements in Toyota’s model information.
Explore on ToyotaEquipment and availability vary by model, trim and options. Photos may show optional equipment or manufacturer simulations. Driver assistance systems have operating limits and do not replace safe, attentive driving. Review the owner’s manual for complete operation and limitations.
Let’s walk through your questions before your next drive.
DON’T JUST PICTURE IT. EXPLORE IT.
EVERY ANGLE. ALL YOU.
MAKE YOUR NEXT MOVEYOUR TRADE.
Value my tradeYOUR TRADE.
YOUR POSSIBILITIES.
A PLAN FOR WHAT’S NEXTYOUR TOYOTA.
Explore financingYOUR TOYOTA.
YOUR FINANCING.
SEE WHAT’S AVAILABLENEW OFFERS.
NEW OFFERS.
NEXT CHAPTER.
A LITTLE CURIOSITY. A BIG NEXT STEP.LET’S MAKE
LET’S MAKE
IT YOURS.
Interested in the New 2026 Toyota Prius? Choose your next step and tell us what you have in mind.
Explore vehicle availability Ask about current offers Plan your Santa Fe test drive
(505) 780-4763eAutoBlasterAUTOMOTIVE EXPERIENCES THAT MOVE PEOPLE.
YOUR TOYOTA. YOUR NEXT MOVE.
Start something exciting.
NEW 2026 TOYOTA PRIUS NEAR ALBUQUERQUE, NMGOOD QUESTIONS.
GOOD QUESTIONS.
GREAT NEXT STEPS.
What is the starting MSRP of the New 2026 Toyota Prius?
Toyota lists a starting MSRP of $28,550. This excludes delivery, processing and handling, taxes, licensing, registration, and dealer fees. Your selected trim, equipment, and dealer pricing will affect the total.
What powertrain does the Prius offer?
Toyota lists this model as hybrid ev. Review the official 2026 model information for the powertrain and drivetrain offered on your chosen configuration.
How many people can the Prius seat?
Toyota lists seating for up to 5. Seating layouts and equipment can vary by configuration. Ask the dealership to confirm your exact vehicle.
Where can Albuquerque shoppers see the New 2026 Toyota Prius?
Toyota of Santa Fe serves Albuquerque shoppers from its dealership in Santa Fe, New Mexico, at 1601 Saint Michaels Drive. Call (505) 780-4763 to confirm inventory and test-drive availability before traveling from Albuquerque.
Can I compare trims, financing, and trade-in options?
Yes. Use Toyota’s official configuration tools for trim information, then visit the dealership’s financing and trade-in pages for your next steps. Availability, financing approval, and terms must be confirmed with the dealership.
Is Toyota of Santa Fe located in Albuquerque?
Our dealership is located in Santa Fe, New Mexico. Albuquerque shoppers can research models online and contact our Santa Fe team to plan an in-person visit.
TOYOTAOF SANTA FEPEOPLE. PLACES. ADVENTURES.
ALBUQUERQUE DRIVERS. SANTA FE HOSPITALITY.THE ROAD TO YOUR NEXT TOYOTA
THE ROAD TO YOUR NEXT TOYOTA
LEADS TO SANTA FE.
Start exploring from Albuquerque. Continue the experience at Toyota of Santa Fe, 1601 Saint Michaels Drive, Santa Fe, New Mexico. Confirm availability with our team before you visit.
MORE WAYS TO MAKE IT YOURS.
View all models KEEP THE POSSIBILITIES OPEN.
NEW 2026 TOYOTAHybrid
NEW 2026 TOYOTAHybrid
NEW 2027 TOYOTAHybrid available
